Associate Manager, Markets and Markets
Amarnath Rajendran has 10+ years of overall experience in competitive analysis, market research, strategic consulting, and client engagement. Experienced in industries across, BFSI, Chemicals & Materials, FMCG, Food & Beverages and has a good understanding of business ecosystem, culture, and industry-specific challenges.
Amarnath’s Recent activity
The shift of consumers toward meat alternatives has been further fueled by the outbreak of COVID-19 this year.
The shift in consumer preference from nutrition-based to health-specific food has widened the growth opportunities for the health ingredients market.