Senior Project Director, Natural Marketing Institute (NMI)
With a BA in Behavioral Marketing from the University of Pennsylvania and the Wharton School, Kathryn has over 30 years’ experience in market research, analysis, operations and management and has worked in project management at Natural Marketing Institute for the past 13 years. Her expertise encompasses both qualitative and quantitative methods including consumer, professional and political polling research.
Kathryn’s Recent activity
Understanding the different types of grains and who is most inclined to embrace or avoid them provides marketers and manufacturers key guidance.