Rikka Cornelia

Consumers are starting to take notice of their current diets, many weighing the pros and cons of a plant-based vs. meat-based diet.

Botanicals are becoming the go-to functional beverage ingredients, given consumer familiarity and historical use.

Consumers are looking to formulators and food and beverage manufacturers to pack nutrition into portable on-the-go options that fit conveniently into their lifestyles.

Botanical ingredients can either be a benefit or a challenge to the formulation, depending on the product application.