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Fresh baked: Blue ribbon strategies for the bakery aisle – digital magazine

Fresh baked: Blue ribbon strategies for the bakery aisle – digital magazine
The bakery is traditionally a place of indulgence; however, consumers today are increasingly seeking breads, cakes, cookies and other bakery items that offer tangible benefits or fit into their specific dietary needs. This issue covers the latest trends and the ingredients and technologies allowing brands to meet demand for better-for-you bakery so consumers can truly have their cake and eat it, too.

Takeaways for Your Business:

  • Sales of natural and specialty bread and baked goods grew about 6% in the 52 weeks ending June 13, 2021.
  • Sales of gluten-free baked goods are expected to grow at a CAGR of 11.24% from 2019 to 2024.
  • Consumers are seeking out, and will pay more for, bakery items with simple, natural ingredients.

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