Consumers seek nutritional benefits in their everyday diet. Top wellness benefits consumers are most interested in include immune support, brain health, memory support and high protein¹. More than 1,200 new products in the global bakery category have included a wellness/active health claim since 2017 ², annually. And plant-based baked goods remain popular after realizing a 54% growth in bakery with plant-based, premium and indulgent claims over a four-year period ³.

Give bakery a premium or nutritional boost to become better-for-you and permissibly indulgent! Balchem can help translate how these trends impact consumer behavior and preferences so you can further your ingenuity in baked goods.  

¹Balchem Proprietary 2022 Attitude & Usage Study: Consumers Redefined Path to Wellness
²Nielsen xAOC data for the 52-week period ending 18-June-2022 for or the baked goods categories combined
³Innova Database, Food Ingredients First, I.T.S, Innova Trends Survey 2021 (average of UK, US, Spain, France, Brazil, India, Germany, Mexico, China, Indonesia and Canada) Why Plant-based Foods Are the Hot New Dietary Trend of 2022

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