Exploring the latest in beverage innovations, trends and more  - Video

Anyone with a thirst for innovation should check out this video exploring popular beverage trends, from functional ingredients and global flavors to color and texture sensations. Discover market insights and formulation strategies to quench your audience’s ever-evolving desires.   Price: $59

Audarshia Townsend, Content Director, Food & Beverage Insider

June 28, 2024

beverage innovations, liquid pouring out of a can, supplyside west

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This video focuses on current and emerging beverage trends. We examine functional beverages and discuss how colors, flavors and textures play a significant role in innovation. Additionally, we explore the importance of market research, global flavors, diet trends and ingredient efficacy in developing successful beverages. Viewers will also learn the challenges of this ever-changing market, including generational differences in consumer preferences.   


Takeaways include:   

  • Market data illustrating where the beverage industry is and could be going.   

  • Trending ingredients and beverage types, and the consumer demand for health benefits.   

  • Innovative formulation strategies.   


0:00:00-0:03:00 – Introduction  

0:03:00-0:43:00 – Consumer market research: Lynn Dornblaser, director of innovation & insight, Mintel   

0:43:00-1:28:00 – Functional beverage ingredients: David Sandler, chief operations officer, Jupiter Wellness   

1:28:00-1:52:00 Flavors and colors: Candace Smith-Lee, senior category scientist, beverage, ofi   

1:52:00-2:25:00 Beverage innovations: John Kim, CEO, J Plus Specialty Foods LLC   

2:25:00-2:48:00 Q&A with all speakers  


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About the Author(s)

Audarshia Townsend

Content Director, Food & Beverage Insider, Informa Markets

A lifelong Chicagoan, Audarshia Townsend is an award-winning, veteran food and beverage journalist who serves as the content director for the Food & Beverage Insider brand. She is Informa Markets' 2024 "Star Storyteller" winner. Her experience as a visionary editor and writer spans 30 years, with an emphasis in print and digital magazines. Audarshia's professional passion is to champion and amplify underserved business communities. Some of her most recent content includes her review of 2023's F&B trends, the future of food science careers, an interview with culinary star Padma Lakshmi, and Pescavore's sustainable ahi tuna jerky strips. She also appears regularly on local and national media outlets to discuss food and beverage trends, most notably FOX-32 Chicago, WGN-TV, WXRT-FM, NPR-Chicago and the Travel Channel. She is often called on to serve as a judge for prestigious food, beverage and restaurant awards, including the James Beard Foundation, NEXTY Awards and Black Women in Food. She continues to write for Chicago magazine, and previously she has written for the likes of the Chicago Tribune, Eater Chicago, Esquire, Essence, Los Angeles Times, Playboy, Time Out Global and World’s Best Bars. With food and beverage being her longtime, chosen beat in media, she has created content for a number of prestigious brands such as AOL, Google, Lawry’s Seasoned Salt, Lexus, MasterCard, Markon Cooperative Inc., Miller Brewing Co., Resy and Simplot Foods.

To date, Audarshia has guest lectured at the following higher-education institutions: Columbia College Chicago and Loyola University Chicago for undergraduate journalism students; Northwestern University for graduate journalism students; and Illinois Institute of Technology (IIT) for undergraduate, graduate and PhD food science students. She also mentors aspiring young writers and journalists whenever she can. Email her at [email protected] and also connect with her on LinkedIn.

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