Globally, the nearly US$1.8 trillion beverage market’s cup is running over with innovative launches in both non-alcoholic and alcoholic sectors. Increased consumer interest in health and wellness and the desire for products made with natural ingredients is driving more brands to innovate in the better-for-you beverage space.
We at FoodBeverageInsider.com are diving deep into the beverage category this month to provide industry insight into growth categories, investigate novel clean ingredients and formulation strategies, examine product trends, address regulatory compliance, and toast successes. You will also find articles complementing our Healthy Beverages digital magazine that goes live on July 19. Click on the video above for a preview of what’s to come as well as a special preview of a Category Insights article on the craft spirits market. Cheers!