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Drink up: Winning strategies for healthy beverages – digital magazine

Drink up: Winning strategies for healthy beverages – digital magazine

Consumers want more from their beverages. From natural sweeteners for sugar reduction to functional ingredients like protein, minerals and probiotics, formulators are being tasked with providing the benefits consumers seek without sacrificing the taste and texture they expect. The result is new and exciting flavors, formats and functions all just a sip away—and with a clean label to boot.

Takeaways for Your Business:

  • 44% of consumers want benefits from their food and drink, including energy, relaxation, and more.
  • Research & Markets projects the functional beverage market to reach more than $200 billion by 2024.
  • New technology and ingredients provide formulators what they need to deliver function and flavor.

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