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Dry January: The science behind spirit-free spirits – video

Several founders—and a master distiller—of some of the most notable alcohol-free adult beverage brands discuss the technical aspects of their products. From ready-to-drink cocktails to a brilliant take on the kombucha trend, these experts speak on the innovations they bring to this growing sector of the industry.

In this second episode of a three-part series, we chat with leaders in the spirit-free movement. Here, Shelley Elkovich, co-founder, For Bitter For Worse; Zane Adams, co-CEO, Buchi; Matt Cechovic, master distiller, Dhos; and Kerr Nicoll, production director/co-founder, Spirits of Virtue, discuss how their products are revolutionizing the industry. See Part 1 of the series right here.

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