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The spirit of Dry January

Video-The spirit of Dry January

Several founders—and a master distiller—of some of the most notable spirit-free adult beverage brands discuss the significance of the movement to curtail imbibing the first month of the year. This is the first episode of a three-part series on spirit-free beverages.




In this first episode of a three-part series, we chat with leaders in the spirit-free movement. Here, Shelley Elkovich, co-founder, For Bitter For Worse; Zane Adams, co-CEO, Buchi; Matt Cechovic, master distiller, Dhos; and Kerr Nicoll, production director/co-founder, Spirits of Virtue, discuss Dry January, "Damp January," the health benefits of a sober lifestyle and more. 

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