Steeped in innovation: Coffee and tea go beyond energy – digital magazine
Coffee and tea have been consumed for millennia but didn’t change much over that time. That, however, is no longer the case. Now, in addition to their energizing properties, consumers are seeking coffees and teas fortified with other functional ingredients, made with sustainable ingredients and processes, and in innovative formats and flavors. From protein coffee to fermented teas and beyond, these standby brews are joining the 21st century.
Takeaways for Your Business:
- The vast majority of Americans consume coffee (70%) or tea (80%) every week.
- Euromonitor pegged the value of the global functional beverage market at US$102 billion in 2020.
- Ready-to-drink (RTD) coffees and teas saw huge growth in 2020, with RTD coffee jumping nearly 20%.
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