Cleaning up the kids' aisle – digital magazine

Of the 325 million U.S. population, 73.8 million are children aged 0 to 17 years—with the demographic expected to increase in racial diversity and grow to 80 million by 2050. While kids seek foods that appeal to their taste buds, parents are increasingly interested in better-for-you products they feel good about feeding their families. Many brands are responding through cleaner ingredient decks free from artificial additives or preservatives and featuring natural flavors and colors.

Takeaways for Your Business

• Kids' dairy, cereals, sweets, snacks and beverages show significant room for clean label innovation.
• More than 36 percent of parents report children have a significant impact on the brands they choose.
• Millennial parents now account for 42 percent of all households with children.