Comax Flavors releases 2022 flavor trends

Comax Flavors unveiled its 2022 Flavor Trends divided into four different flavor collections—Pizza Pizzazz, Get Grillin’, Trust Your Gut and Sweet Decadence.

Judie Bizzozero, Content Director

November 15, 2021

3 Min Read
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Pizza Pizzazz

Pizza has a special place in Americans’ diet and the category is flourishing. According to Mintel, 3 in 4 Americans have eaten pizza ordered from a restaurant in 2020, while 58% have eaten frozen pizza from a store. Furthermore, 82% of U.S. consumers say pizza is one of their favorite comfort foods. The frozen pizza category reached $6.1 billion, up 9% for the 52 weeks ending April 18, 2021, according to IRI. “Pizza is a household staple. From crusts to toppings, we are seeing innovation in the category and created the Pizza Pizzazz range,” said Catherine Armstrong, vice president of corporate communications, Comax Flavors. This savory collection can be used in a variety of applications including snacks, crackers, seasoning, coatings and sauces.

Flavors in this group include Margherita, Pepperoni, and Sausage.

Get Grillin’

During the pandemic, home goods and home renovations skyrocketed because people were home all day, every day. Outdoor spaces were spiffed up and now grilling is no longer reserved for summer. Between April 2020 to February 2021, sales of grills and smokers increased 39%, reported the NPD Group. According to Innova Market Insights, global barbecue flavored food and beverage launches have grown an average of 19% between 2015 and 2019. “Now that people are grilling more, we’ve seen an increased interest in BBQ flavors that are regionally diverse ranging from sweet to smoky. To meet the growing demand, Comax Flavors created the Get Grillin’ collection,” Armstrong said. This lip-smacking range can be used in a variety of applications including animal-based protein and plant-based alternatives as well as seasonings, coatings, sauces, marinades and snacks.

Flavors in this group include Classic BBQ, Smoky Bourbon BBQ, and Korean BBQ.

Trust Your Gut

Once on the fringe, gut and digestive health are now mainstream. Probiotics have been leading the digestive health trend and now prebiotics and postbiotics join the fray. The global probiotics market is estimated to be worth $61.1 billion in 2021 and is projected to reach $91.1 billion by 2026, at a compound annual growth rate (CAGR) of 8.3%, according to MarketsandMarkets. Postbiotics have become the fastest growing area in terms of gut health related Google searches, with a nearly 1,300% increase in the last two years, according to Lumina Intelligence. “In response to consumers’ interest in microbiome-friendly food and beverage, Comax Flavors created the Trust Your Gut collection,” Armstrong stated. This collection can be used in numerous applications such as non-alcoholic and alcoholic beverages, beverage syrups, plant-based, and dairy applications, baked goods and confections as well as nutrition and performance products.

Flavors in this group include Apple Cinnamon Oat, Lavender Cola, and Peach Ginger.

Sweet Decadence

Consumers have not let go of comfort foods and snackable treats. According to a One Poll and Farm Rich study, 2 in 3 Americans reverted to consuming more comfort food since the start of the pandemic, and 69% of people say they’ll continue to enjoy the same amount of comfort food that they are now post-pandemic. According to a General Mills Foodservice survey conducted by the Harris Poll, 26% of Americans are craving more baked goods and 28% are eating more baked goods. “We know sweet goods such as ice cream, doughnuts and cupcakes offer nostalgia and comfort. To give consumers indulgent flavors and new experiences, Comax Flavors created the Sweet Decadence range that takes familiar flavors and twists them with unexpected textures and formats,” Armstrong added. This line can be used in a variety of applications such as baked goods, nutrition bars, confections, syrup, non-alcoholic and alcoholic beverages, as well as dairy and non-dairy plant-based products.

Flavors in this group include Cannoli Donut, Salted Caramel Brownie Cupcake, and Vanilla Bean Mochi.

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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