While kids seek foods that appeal to their taste buds, parents are increasingly interested in better-for-you products they feel good about feeding their families. Many brands are responding through cleaner ingredient decks free from artificial additives or preservatives and featuring natural flavors and colors. Understanding trends and factors that influence kids’ food purchases can provide industry players with strategies to better position their companies and brands within the clean label food and beverage market.

Download this infographic to learn about trends and go-to-market opportunities for clean label food and beverages in the children’s sector.

For more information, visit Food Insider Journal’s “Cleaning Up The Kids’ Aisle.”