Food & Beverage Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ethnic flavors feeding food & beverage innovation – digital magazine

Ethnic flavors feeding food & beverage innovation – digital magazine

The popularity of ethnic foods and authentic flavors continues to rise as consumers move out of their comfort zones to explore bolder flavors and more culturally diverse foods, opening the door for brands to tap into new market opportunities in virtually every category in the food and beverage market.

Consumers are taking their dining cues from fiery and authentic flavors offered by Latin, Asian, African, Italian and Indian cuisines, and seeking a variety of flavor experiences from all sources, from food trucks to processed foods. Millennials and Gen-Xers drive demand for unique flavor, although 65 percent of all consumers like trying new flavors on occasion. More than 6,000 new product launches featured ethnic flavors in 2016—a number that has consistently increased year over year.

Takeaways for Your Business

  • Flavors with the strongest growth over the past four years are Ras el Hanout, Asian and Moroccan.
  • Snacks, soups, sauces, dressings and frozen/ready meals facilitate regionally specific flavors.
  • Marinade sales rose 24% to reach $1.4 billion in 2015, with 17% anticipated growth through 2020.

Register to download this resource

Registering as a member of Food & Beverage Insider will give you free access to premium content including digital magazines, webinars, whitepapers and more.