For many years, natural coloring had a negative effect on consumer purchasing decisions because the colors were often bland and not as vibrant as their synthetic counterparts. Indeed, the impact of color on taste has been well-known to formulators for years, whether consumers realize it or not.

Now, the natural coloring market is poised for CAGR of 3.1% for the next several years in the wake of health risks with synthetic dyes being discovered while vibrancy and formulation technologies have significantly improved along with consumers looking to brands that prioritize clean-label ingredients through and through. And the best suppliers of these natural colors are up to the challenge with transparent and sustainable sourcing along with the formulation expertise to support brands.

Download the latest product development guide to see how natural colors are supporting the natural products and food and beverage industries with vibrant hues that are safe and healthy and meet the growing demand for clean-label shoppers.