Virginia Dare discusses the three primary product development challenges sports nutrition brands face:

1) selecting ingredients that effectively enhance athletes’ performance and recovery
2) offering distinctive, compelling products that stand out among an over-abundance of choices and
3) delivering a delicious, satisfying experience that will inspire repeat purchases.

Enjoy this new resource from Virginia Dare to learn the “must-have” ingredients for performance nutrition applications, along with solutions to the challenges of each in flavor and formulation.