We eat first with our eyes and then with our taste buds, which is why it is of the utmost importance any food or beverage both looks and tastes great. But increasingly, consumers are also demanding products made with simple, all-natural ingredients. This digital magazine covers trending natural color and flavor ingredients, plus formulation strategies to draw in consumers and keep them coming back for more.

September 27, 2021

1 Min Read
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Takeaways for Your Business:

  • Nearly 7 in 10 consumers agree it is important foods be free of artificial colors and flavors.

  • Performance nutrition and RTD tea and coffee are driving growth in natural colors and flavors.

  • Younger generations under 40 are most inclined to seek naturally colored and flavored products.

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