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2020 flavor trends

Symrise unveils Top 10 flavor trend for 2020

Symrise North American released its Top 10 flavor trend for 2020 and beyond that are based on months of extensive research including interviews with trendsetting chefs and bartenders around the world, among other immersive food and beverage explorations.

Food and beverage trends emerge from a combination of factors ranging from menu trends to nutrition research to sustainability demand, all of which can combine to drive the food and beverage industry forward.  With the rapid escalation of the COVID-19 pandemic, Symrise noted a trend of returning to simplicity, comfort food, and value making an impact on consumer behavior.

Top 10 flavor trends for 2020 include:

  1. Tea Inside
  2. Next-Gen Adaptogens
  3. Drink to Your Health
  4. Fruit Gets Funky
  5. Nature Added
  6. Spice & Salt Meets Sweet
  7. Incredible Spreadables
  8. Prime Classics
  9. Next Wave Asian
  10. Global Horizons 2020
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