Food & Beverage Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Winning strategies for natural colors and flavors – digital magazine

Winning strategies for natural colors and flavors – digital magazine
Taste will always drive food and beverage purchases, and in the hashtag era, how food looks can be nearly as important. As consumers continue to place emphasis on personal health—a trend only exacerbated by COVID-19—it becomes increasingly vital that taste and appearance be achieved by simple, natural and recognizable ingredients. Explore the latest in natural colors and flavors, from trending ingredients to new technologies, helping drive the clean label movement.

Takeaways for Your Business:

  • FMCG Gurus research found 69% of consumers say it is important that food and drink is 100% natural.
  • Consumer interest in cleaner, more natural food is on the rise as a result of the COVID-19 pandemic.
  • Innovation allows brands to overcome inherent formulation challenges in natural colors and flavors.

Underwritten by:

FBI Colors Flavors DM logos.jpg

Register to access this resource

Registering as a member of Food & Beverage Insider will give you free access to premium content including digital magazines, webinars, whitepapers and more.