Permissible indulgence: Strategies for better-for-you confectionery – digital magazine
Everyone loves to indulge in a decadent confection from time to time. However, today’s consumers are also more conscious than ever of their overall health—and the COVID-19 pandemic has only strengthened both of those seemingly conflicting needs. Thankfully, suppliers, formulators and finished goods brands are bringing innovative ingredients, formats and sustainability efforts to the confectionery space, helping to take some of the guilt out of these guilty pleasures.
Takeaways for Your Business:
- Per Allied Market Research, the global confectionery market was worth $210.3 billion in 2019.
- Along with better-for-you, consumers are seeking confections made sustainably and fairly.
- COVID-19 has had a profound, though yet to be fully understood, effect on the confection industry.
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