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Gut check: Fiber fuels innovation – digital magazine

Gut check: Fiber fuels innovation – digital magazine
Fiber’s benefits to digestive and overall health have been touted for decades. Yet even today, with personal health top of mind across the globe, most people are not consuming it in high enough quantities. Why is that, and how are brands utilizing novel formats and ingredients to finally get fiber back into people’s diets?

Takeaways for Your Business:

  • The average American consumes only about half the daily recommended amount.
  • More than half of U.S. consumers consider high fiber important when purchasing a healthy snack.
  • Formulators are turning to novel ingredients and formats to bridge the widening fiber gap.

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