AI hacks the beverage industry's biggest hurdles in 4 key ways

The beverage industry is poised for a shakeup, with rising costs and shifting demand rapidly changing the landscape, but AI tools may offer enhanced adaptability, efficiency and more.

Ian Padrick, Founder & CEO

May 16, 2024

5 Min Read
Robot arm holding coffee.

At a Glance

  • At some companies, workers spend as much as 12% of their time searching for data, potentially costing millions.
  • Legacy systems can require extensive internal knowledge, which leaves when employees do.
  • AI can remove critical barriers to efficiency and ensure compliance with industry standards.

As the beverage industry navigates a landscape marked by rapid consumer shifts and escalating competition, the need to embrace technological innovation has never been clearer. Today's beverage companies face complex challenges that traditional methods are increasingly ill-equipped to handle, but modernization can help businesses meet evolving consumer preferences and enhance operational efficiencies while cutting costs. 

As we progress through 2024, several key trends are reshaping the landscape, highlighting the urgent need for industry players to adopt artificial intelligence (AI) technologies to protect their bottom line and create the best products for consumers.  

A shifting landscape 

The global beverage market is experiencing profound changes, influenced heavily by the cost-of-living crisis and a sharp increase in demand for inexpensive and efficient production methods. Businesses across the spectrum — from giants like Keurig, Dr Pepper and Carlsberg to emerging craft breweries — are under immense pressure to innovate in product offerings and operational approaches to meet these challenges head-on.  

One of the major hurdles in today’s market is the escalating costs associated with supply chain complexities. The beverage industry faces significant challenges related to supply chain disruptions and rising costs, and these challenges are compounded by seasonal variability and demand fluctuations, which can severely affect production schedules and inventory requirements. This volatile environment demands a level of agility and efficiency that legacy systems often lack. 

The economic impact of outdated systems 

Research by Aberdeen highlights a stark reality faced by businesses tethered to outdated legacy systems: a significant drain on resources. At businesses with 200 employees, workers spend as much as 12% of their time searching for data, which can incur up to $1.2 million in unnecessary costs annually. This statistic underscores a critical inefficiency that modern AI-driven systems aim to mitigate by streamlining data retrieval and management processes, thereby boosting profitability and reducing time wastage.  

To make matters worse, legacy systems often require internal expertise, creating a significant risk when knowledgeable employees leave or retire. This dependency can lead to operational disruptions and increased stress, highlighting the need for more adaptive and integrated technological solutions that can grow with the business and maintain continuity despite personnel changes. 

Transitioning to AI 

AI-driven technologies offer robust solutions to the limitations of legacy systems. By integrating AI into operations, beverage companies can enhance data analytics while achieving a more nuanced understanding of market trends and consumer behaviors. This results in improved decision-making capabilities and greater agility in strategic planning. 

For instance, AI can optimize logistics and automate key processes, significantly reducing the overhead associated with managing complex supply chains. This can reduce costs substantially, especially in areas like inventory management, where AI can predict optimal stock levels based on real-time sales data and market trends. Furthermore, AI technologies enable quick and accurate analysis of large datasets, providing insights that are critical for fine-tuning marketing strategies and optimizing supply chains. 

AI-enabled technology can transform how beverage producers operate in four key ways, making companies more responsive to market demands and internal operational needs:   

  1. Enhanced data management and analytics: AI-driven systems excel at processing and interpreting large datasets quickly and accurately. For beverage producers, this capability allows the integration of data across various operations, from production metrics to customer relationship management. This holistic view of data supports informed decision-making and enables producers to respond quickly to market changes. For example, AI can analyze consumer consumption patterns to forecast demand, which aids in planning production volumes.

  2. Operational efficiency and automation: AI technologies automate key production tasks such as inventory management and order fulfillment. Instead of relying on manual processes, which are prone to error, AI systems can forecast inventory needs based on real-time sales data and historical trends. This level of automation helps maintain optimal stock levels, reducing excess inventory and minimizing the risk of stockouts. Furthermore, AI can streamline the production scheduling process by determining the best times to produce certain goods based on factors like demand forecasts, resource availability and maintenance schedules. This ensures that production lines are running at optimal efficiency with minimal downtime. 

  3. Improved compliance and risk management: Users can update AI systems with the latest regulatory changes, enabling automatic internal process adjustments to ensure compliance. This is particularly beneficial in the beverage industry, where regulatory compliance is required for ingredients, labeling and safety standards. Additionally, AI enhances traceability throughout the supply chain, a crucial factor for meeting safety standards and managing recalls efficiently. This traceability is not only vital for compliance but also plays a significant role in maintaining consumer trust and brand integrity. 

  4. Customer insights and market responsiveness: AI-enabled systems use machine learning and predictive analytics to provide deep insights into consumer behavior and emerging market trends. Understanding these patterns enables beverage companies to tailor marketing strategies more effectively, anticipate changes in consumer preferences, and adjust their offerings and production plans. This adaptability ensures that companies can meet consumer demands effectively while optimizing resource use and minimizing waste. 

Embracing AI for the future 

For beverage producers, integrating AI technology provides solutions to current challenges and a pathway to future success. These tools can revolutionize operations, from production and inventory management to marketing and compliance. As the industry continues to evolve, those who embrace AI will not only survive but thrive, setting new standards for innovation and excellence.  

About the Author(s)

Ian Padrick

Founder & CEO, Ohanafy

Ian Padrick is a seasoned executive with an extensive background in strategic leadership and innovation within the technology industry. As the co-founder and CEO of Ohanafy, he spearheads the development of the leading beverage management platform built on Salesforce. Before founding Ohanafy, Padrick held key strategic positions at renowned companies such as Salesforce, Veeva, nCino, Accenture and Capgemini. He is known for his advocacy for the integration of AI-enabled technologies to drive efficiencies in business operations and elevate customer engagement strategies. With a proven record of success and a deep understanding of industry trends, Padrick continues to shape the future of technology-driven solutions in the beverage management sector and beyond. To get in touch, visit

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