The global market for dairy and alternative dairy products is growing. Driven by key consumer trends, 2020 estimated overall market value is now $585 billion USD. Top of mind for consumers is the desire to return to products traditionally perceived as healthy, but with added benefits supporting overall wellness. The category also provides added opportunity for including healthful functional ingredients, providing wellness benefits consumers may be expecting.
Adding probiotics like Ganeden BC30® can help manufacturers add benefits for digestive and overall health into the dairy and alternative dairy products consumers want most.
Download this white paper, Fortifying Dairy with Probiotic Benefits, for more consumer insights and strategies for maximizing formulation opportunities.
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