Vegetarian and vegan diets have existed for decades, but the plant-based revolution is attracting a new breed of consumer who is looking to achieve a healthier diet by incorporating more plant-based foods into their diet, rather than restricting certain food groups.
However, the risk of micronutrient deficiencies in elimination diets is growing due to the popularity of these diets. This creates an opportunity for brands and manufacturers alike to develop innovative plant-based products to fill these nutrient gaps.
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