Consumers across all generations are more conscious than ever about the amount of sugar they are consuming. However, they still crave the sweetness they have become accustomed to, which creates a unique challenge for formulators.

Download this infographic from Cargill to learn about the changing consumer attitudes towards sugar, the category that leading the way in sugar reduction, and the innovative sweeteners that offer formulators the opportunity to create the tasty products their customers crave while pursuing a clean label mission.