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CBD: Navigating the burgeoning F&B market – deep dive

CBD: Navigating the burgeoning F&B market – deep dive
Despite FDA’s long-held position that CBD cannot be sold in conventional food or dietary supplements, the market has continued to grow, and some players speculate regulations may someday align accordingly. As with most food ingredients, cannabinoids aren’t a one-size-fits-all product. Supply chain, extraction methods, formulation challenges and more can impact flavor, as well as functionality and solubility. Ready-to-drink (RTD) and ready-to-mix (RTM) beverages, sparkling waters, snacks, confectionery, cereal and other food and beverage applications are popular.

Takeaways for Your Business:

  • An influx of wellness-focused CPG dollars is expected to expand horizons for CBD products.
  • In the drinks category, CBD-infused beverages are projected to grow substantially through 2026.
  • A long-promised hearing on various bills to allow CBD in foods and supplements could occur at any time.


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