Americans consistently fall far below the recommended daily intake of 25 g of fiber, which is why the 2015-2020 Dietary Guidelines for Americans (DGAs) labeled it a shortfall nutrient that poses a public health risk. Fortunately, manufacturers and consumers are realizing fiber’s role in maintaining overall wellness, including improved digestive health, support for weight management, and a satiety and immune health booster. Nutrition bars—increasingly consumed in place of meals—and beverages are two categories with great growth potential.
Takeaways for Your Business
• Fiber sources vary and provide wide-ranging functionalities and health attributes.
• The average U.S. fiber intake is 13 g/d; approximately 60 percent of which comes from packaged food.
• Many functional fiber ingredients are whole food based and provide additional nutritional benefits
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