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Fiber's versatility boosts product innovation – digital magazine

Fiber's versatility boosts product innovation – digital magazine
Fiber is associated with an array of health benefits largely underutilized by the food and beverage industries, creating ample whitespace for product development.

Americans consistently fall far below the recommended daily intake of 25 g of fiber, which is why the 2015-2020 Dietary Guidelines for Americans (DGAs) labeled it a shortfall nutrient that poses a public health risk. Fortunately, manufacturers and consumers are realizing fiber’s role in maintaining overall wellness, including improved digestive health, support for weight management, and a satiety and immune health booster. Nutrition bars—increasingly consumed in place of meals—and beverages are two categories with great growth potential.

Takeaways for Your Business

• Fiber sources vary and provide wide-ranging functionalities and health attributes.
• The average U.S. fiber intake is 13 g/d; approximately 60 percent of which comes from packaged food.
• Many functional fiber ingredients are whole food based and provide additional nutritional benefits

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