Functional food and beverage sales are on fire, now accounting for 30% of total natural and organic product purchases. With active-lifestyle consumers resuming pre-pandemic activities—and experiencing pill fatigue—they’re craving convenient, delicious foods and beverages that pack a nutrient punch and deliver supplement-like health benefits. 

Thanks to major advancements in fortification strategies, ingredient technologies and formulation techniques, product developers can meet modern shoppers’ demands. Top suppliers offer a wide range of bioavailable, formulation-friendly nutrients and branded actives that support immunity, joint function, mood and more. Whether it’s a nutrition bar, plant-based protein drink or other innovative delivery format, there are limitless opportunities to create differentiated, efficacious offerings. 

Download this product development guide to learn the latest functional food and beverage trends and discover the best clean, natural, sustainably sourced ingredients to anchor in-demand products.