It is obvious to even a casual observer that plant-based eating is more popular than ever. A recent survey showed that a whopping 48% of shoppers actively seek out products that are "plant-based", with an astounding 27% growth in the category from 2019-2020. The opportunity is clearly there, and now it is time for food and beverage formulators to take advantage.
Plant-based foods and beverages certainly enjoy a health halo, but not every source for these protein alternatives fit the bill for clean-label, sustainable and other designations consumers are looking for. It is critical for formulators to select high quality ingredients that meet the demand for truly healthy and great-tasting products that consumers will incorporate into their regular shopping trips.
Download the latest products development guide to learn about the innovative ingredients available to formulators that enable clean-label development, are sustainable and lend themselves to the number one purchase driver of all foods and beverages: great taste.
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