Consumer priorities are changing, their values and present day circumstances are influencing their product preferences, both in ingredients and formats. Living through a pandemic has consumers eating more at home and focused more attention upon optimizing health and wellness. At the same time, many feel the time crunch of juggling multiple demands. These circumstances are amping up demand for label friendly solutions for energy, performance, and healthy convenience. Where taste is always king, understanding the complexities and nuances related to delivery system directly influence formulation tactics for specific formats. Innovation needs vary widely for convenience products, including beverages and powdered beverages.
This webinar will dive into recent consumer research that helps us understand the values driving behaviors today and how this can influence consumer product preferences and purchasing decisions. We will further examine the beverage category market data to help you pinpoint key product development priorities for 2021 in liquid beverage and convenience formats, including powdered beverage. We'll wrap with key formulation considerations for optimizing flavor profiles in these respective categories.
Don't miss out on optimizing your planning and R&D processes. Join our webinar and stay in front of the latest trends driving new purchases.
- Understanding today's consumer values during Covid-19 driving new purchasing priorities.
- Examine the beverage and convenience products market data to see where the purchasing trends are changing and identify growth opportunities.
- Learn about the how to focus label friendly product formulation strategies that optimize flavor profiles in beverage and convenience format categories that meet the changing market demands.
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