Sponsored By
Consumers support trusted ingredients – infographicConsumers support trusted ingredients – infographic
A recent consumer survey revealed "recognition of ingredients" held almost equal weight in influencing purchasing decisions as product taste and price.
March 15, 2017
1 Min Read
.png?width=850&auto=webp&quality=95&format=jpg&disable=upscale)
Sponsored by Informa
Consumer behavior shows the growing importance of clean and clear labelling. In a 2016 survey commissioned by PR agency Ingredient Communications, nearly three-fourths of respondents across Europe, Asia Pacific and North America were happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust. This infographic shares more about the opportunities to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.
Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 30,000+ members. Yes, it's completely free.
You May Also Like