Consumers support trusted ingredients – infographic

A recent consumer survey revealed "recognition of ingredients" held almost equal weight in influencing purchasing decisions as product taste and price.

March 15, 2017

1 Min Read

Consumer behavior shows the growing importance of clean and clear labelling. In a 2016 survey commissioned by PR agency Ingredient Communications, nearly three-fourths of respondents across Europe, Asia Pacific and North America were happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust. This infographic shares more about the opportunities to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.


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