Consumers support trusted ingredients – infographic

Consumer behavior shows the growing importance of clean and clear labelling. In a 2016 survey commissioned by PR agency Ingredient Communications, nearly three-fourths of respondents across Europe, Asia Pacific and North America were happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust. This infographic shares more about the opportunities to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.