Food & Beverage Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Consumers support trusted ingredients – infographic

Consumers support trusted ingredients – infographic
A recent consumer survey revealed "recognition of ingredients" held almost equal weight in influencing purchasing decisions as product taste and price.

Consumer behavior shows the growing importance of clean and clear labelling. In a 2016 survey commissioned by PR agency Ingredient Communications, nearly three-fourths of respondents across Europe, Asia Pacific and North America were happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust. This infographic shares more about the opportunities to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.


Register to access this resource

Registering as a member of Food & Beverage Insider will give you free access to premium content including digital magazines, webinars, whitepapers and more.