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Consumers support trusted ingredients – infographic

Consumers support trusted ingredients – infographic

A recent consumer survey revealed "recognition of ingredients" held almost equal weight in influencing purchasing decisions as product taste and price.

Consumer behavior shows the growing importance of clean and clear labelling. In a 2016 survey commissioned by PR agency Ingredient Communications, nearly three-fourths of respondents across Europe, Asia Pacific and North America were happy to pay a higher retail price for a food or drink product made with ingredients they recognize and trust. This infographic shares more about the opportunities to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.

 

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