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Formulating for the keto consumer – deep dive

Formulating for the keto consumer – deep dive

Over the last few years, the keto diet, which shuns grains and sugars in favor of protein and fat, has turned into a lifestyle. Utilizing ingredients such as MCT oil, alternative flours made from soy and nuts, and plant proteins, formulators are able to bring delicious, keto-friendly products to the masses. Still a niche market, opportunity abounds for even more innovation and growth for brands big and small.

Takeaways for Your Business:

• The keto diet food market is forecasted to hit $12.35 billion in 2024 at an estimated CAGR of 5.3%.
• A 2019 IFIC survey found 6% of consumers follow a ketogenic or high-fat diet, an increase over 2018.
• Plant proteins, nuts, alternative flours and natural sweeteners are being used in keto formulations.

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