No longer relegated to consumers dealing with food allergies and sensitivities, products with free-from label claims have become big business as mainstream society increasingly seeks cleaner ingredients. A 2015 survey revealed approximately 90 percent of global consumers reported thinking about food ingredients, as well as the healthfulness of their diet. From gluten, dairy, grains and genetically modified organisms (GMOs) to artificial colors, flavors and preservatives, limiting and omitting certain ingredients is becoming the new norm.

Takeaways for Your Business