The more ubiquitous clean label becomes, the more it moves from trend to expectation—driving food and beverage companies to change their thinking about new and existing products. With no legal or industry definition of clean label the benchmark is constantly evolving based consumer demographics, which makes identifying the clean label consumer and understanding how their mindset affects purchasing behavior critical for brand growth.

Download this infographic to learn about the clean label consumer mindset and its impact on the future of product development.