Food & Beverage Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Identifying the clean label consumer – infographic

Identifying the clean label consumer – infographic

Identifying the clean label consumer and understanding how their mindset affects purchasing behavior is critical for food and beverage brand growth.

The more ubiquitous clean label becomes, the more it moves from trend to expectation—driving food and beverage companies to change their thinking about new and existing products. With no legal or industry definition of clean label the benchmark is constantly evolving based consumer demographics, which makes identifying the clean label consumer and understanding how their mindset affects purchasing behavior critical for brand growth.

Download this infographic to learn about the clean label consumer mindset and its impact on the future of product development.

Register to download this resource

Registering as a member of Food & Beverage Insider will give you free access to premium content including digital magazines, webinars, whitepapers and more.