Despite living through a pandemic and a bad economy, many consumers prefer brands that prioritize sustainable and environmentally friendly business practices. Packaging is a front-and-center, can-hold-in-your-hand reminder of how a brand’s operation affects the world. It’s clear from consumer surveys that sustainable packaging is in and single-use plastic is out.
This session will help brands choose the best packaging option for their natural product. We’ll cover:
- Consumer desires for packaging options
- Strategies to reduce the amount of packaging companies use
- The challenges and opportunities with creating and using sustainable packaging