In their quest for good nutrition, convenience, and enjoyment from the products they buy, consumers are finding that snacks can be the perfect solution for time-pressed lifestyles. The transformation of foods and beverages into pre-measured noshes and portable meals has helped transform almost every product category. 

Where the global pandemic has most certainly shifted behaviors, drastically reducing the potential for impulse purchases and prompting more online buying, the effects from these shifts have prompted short- and medium-term challenges for the category. However, also bring new opportunities in broadening consumer groups, snacking occasions and direct-to-consumer options. Overall, the future and potential for snacks looks bright, even if brands must reboot to innovate in a fast-moving and somewhat altered landscape.

Snack products, across all categories, enticingly have low barriers to entry and a high rate of success—close to 60%. To meet the promise of the opportunity it's critical for brands to effectively navigate the pitfalls in snack product development. Learn more about the market trends and how to address this within your snack product innovation.