As modern eating culture evolves, snacking is becoming a significant food and beverage occasion for a majority of Americans. With 97% of Americans snacking at varying degrees of frequency, almost everyone is now a snacker. No longer a guilt-ridden, between-meal indulgence, snacks are now considered an essential part of our regular diet—accounting for almost up to half of our daily food occasions, according to a report on The Future of Snacking from the Hartman Group.
At the root of this is the fact that consumers’ mealtime habits are changing. Once centered on the nuclear family and three square meals a day, eating occasions have evolved to reflect a drive toward wellness, new culinary trends and the fact that eating is now a more individualized experience. In other words, today’s fast-paced lifestyles have prompted consumers to shift toward eating smaller, more snack-like meals that are driven by how they live and work. And this often means they are eating alone, in the moment, or on-the-go.
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