Consumers are getting more conscious about a healthier diet. This includes also the fortification of beverages and health benefits served by minerals. Calcium, magnesium and zinc are among the most important minerals for consumers. Jungbunzlauer has looked more into detail on consumer’s perception, preferences and knowledge.

Jungbunzlauer has performed an online survey to get better insights on the knowledge, preferences and expectations of consumers in regards of mineral fortification in beverages.