All of us at New Hope Network miss gathering with the natural and organic products community, and we were excited to welcome everyone during Natural Products Expo West 2021 in March.
Due to the uncertainty of the ongoing COVID-19 crisis, however, we have decided to reschedule Expo West 2021 for May 24-27, 2021. The event will have a new day pattern of Monday through Thursday and will conclude in advance of the Memorial Day holiday weekend. We hope the additional 12 weeks will result in more of the progress and recovery needed to return to travel and gatherings with the necessary security and safety assurances in place. We are committed to providing timely and transparent communication as we navigate this next phase together.
We understand these dates may not work for everyone, particularly our Expo West 2021 exhibitors who work hard every day to prepare for such an important show. Exhibitors will receive an information later today outlining next steps and options. We appreciate your patience as we continue to work through the challenges associated with the COVID-19 pandemic.
The health and safety of our community remains our top priority during these times, and we are continuing to develop and implement a variety of new health and safety policies for Expo West 2021. An outline of our current efforts can be found on the COVID Health and Safety Measures page of the Natural Products Expo West website. These efforts will continue to evolve as we prepare for the show and collaborate with various authorities including the State of California, Orange County Health Department, Center for Disease Control (CDC) and World Health Organization (WHO) to ensure our community will remain safe during the entirety of the show.
Many aspects of Expo West 2021 will be different. Events and education will be held Monday through Thursday and exhibits will take place Tuesday through Thursday. We have decided to discontinue the Super Pass upgrade for the entirety of 2021. All education sessions will now be included in an Exhibit Hall badge. We will also be offering virtual options for most of our education sessions to account for decreased room capacities and for those who are unable to travel or attend the show over the new dates. Some of our larger networking events will be altered or cancelled to maintain health and safety measures. More information regarding how the show will continue to transform will be provided in the upcoming months.
Barring further significant impacts or changes to the event, we intend to open registration by mid to late November. We are working with our hotel partners to ensure we can plan for and communicate any changes that may result from the date shift, and we intend to open housing at the beginning of 2021. We encourage everyone to continue checking the Expo West website to stay up to date.
For questions regarding the rescheduling of the show, please refer to the Frequently Asked Questions page or reach out to staff at [email protected]. Thank you for your patience, support and understanding as we adapt to these new times. We are incredibly grateful for this community and we hope to see all of you at Natural Products Expo West 2021 in May.