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Anticipating the next big thing in plant-based eating – white paper

Anticipating the next big thing in plant-based eating – white paper

Your mother's mantra of "Eat your veggies" has finally borne fruit. Plant-based eating has mobilized past trend status to become nothing short of a revolution, valued at $7.4 billion in 2021 with a three-year sales increase of 54%. But as with any fast-moving wave, the key to success is anticipating what's next. Read our white paper for insight into:

  • Identifying today's plant-based consumer
  • Motivations for choosing plant-based products
  • Which new categories offer promise
  • Four critical considerations in product development

Download now to learn more.

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