Your mother's mantra of "Eat your veggies" has finally borne fruit. Plant-based eating has mobilized past trend status to become nothing short of a revolution, valued at $7.4 billion in 2021 with a three-year sales increase of 54%. But as with any fast-moving wave, the key to success is anticipating what's next. Read our white paper for insight into:
- Identifying today's plant-based consumer
- Motivations for choosing plant-based products
- Which new categories offer promise
- Four critical considerations in product development
Download now to learn more.
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