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Keeping condiments on top – deep dive

Keeping condiments on top – deep dive
Condiments came to the forefront in 2020, as people spent more time preparing and eating meals at home. Ketchup, mayonnaise, mustard, salad dressing and hot sauce are America’s condiment mainstays, but even in that short list, a world of variety exists. Clean label, application versatility and a shift to more adventurous flavors are key attributes for differentiation. With texture and stability needs rivaling the importance of taste and mouthfeel, formulation considerations can be challenging.

Takeaways for Your Business:

• As with other categories, increasing fiber and reducing sugar and sodium are important to consumers.
• Flavors inspired by cuisines ranging India, Asia and Mexico support adventurous eaters in this niche.
• Condiments that can double as dips, sauces, marinades and dressings offer added sales appeal.

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