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Data reveals most popular NCAA basketball tournament snacks

March Madness tipped off last week to the delight of basketball-starved fans nationwide who saw last year’s dance sidelined by the beginning of the COVID-19 pandemic. Despite the number of upsets and broken brackets, one this is for sure—fans are stocking up on their favorite snacks.

Judie Bizzozero

March 23, 2021

3 Min Read
Data reveals most popular NCAA basketball tournament snacks

With snacking playing such an essential role in the game day experience, the grocery delivery service Shipt analyzed its data from the 2020 college basketball season to determine each state’s go-to gameday snack.

During the 2020 college basketball season fans used Shipt’s delivery service to order more than 231,000 bags of Doritos, 136,000 boxes of Cheez-Its, 133,000 bags of Goldfish and 107,000 bags of Tostitos.

“Knowing that many fans won't be traveling to stadiums, bars or restaurants to watch games this year, we wanted to offer up a solution to get them their favorite foods come tournament time,” said Rina Hurst, chief business officer, Shipt.

Data also showed that rivalries spanned beyond the hardwood as different fan bases have different preferences when it comes to snacking. While Illinois residents tend to go for Doritos, Missouri prefers Tostitos. Similarly, the Buckeye State did not see eye to eye with Michiganders, as Ohioans took down Little Debbie Nutty Bars, while the snack didn’t even crack Michigan’s top five most ordered.

Indiana was home of some of the top snack aficionados last season, as Shipt shoppers delivered more than 13,000 bags of Doritos last year. Texans were also a powerhouse in snacking, consuming more than 32,000 bags of Goldfish, while Oklahoma’s love for Fritos and West Virginia’s passion for Little Debbie’s products should not be overlooked come tournament time.

The delivery service has several retail partners including Meijer, H-E-B, Winn Dixie, Target, Dierbergs and Kroger, and offers same-day delivery in as soon as one hour through its network of personal shoppers.

Alabama: Santitas White Corn Tortilla Chips

Arizona: Pringles Super Stack Original Potato Crisps

Arkansas: Sabra Classic Hummus

California: Pringles Sour Cream & Onion Potato Crisps

Colorado: Tostitos Hint Of Lime Tortilla Chips

Connecticut: Smartfood White Cheddar Popcorn

Delaware: Tostitos Original Restaurant Style Tortilla Chips

Florida: Cape Cod Kettle Cooked Potato Chips Original

Georgia: Sabra Classic Hummus

Hawaii: Simply Cheetos White Cheddar Puffs

Idaho: Ruffles Oven Baked Cheddar & Sour Cream Flavored Potato Crisps

Illinois: Lay's Regular Potato Chips

Indiana: On The Border Tortilla Chips

Iowa: Pringles Super Stack Original Potato Crisps

Kansas: Doritos Nacho Cheese Chips

Kentucky: Lay's Regular Potato Chips

Louisiana: Quaker Chewy Chocolate Chip Granola Bars

Maine: Simply Cheetos White Cheddar Puffs

Maryland: Pringles Super Stack Original Potato Crisps

Massachusetts: Tostitos Original Restaurant Style Tortilla Chips

Michigan: Cheez-It Original Baked Snack Crackers

Minnesota: Doritos Nacho Cheese Chips

Mississippi: Ritz Cracker Sandwiches With Peanut Butter

Missouri: Oreo Double Stuff Chocolate Sandwich Cookies

Montana: Nabisco Ritz Crackers

Nebraska: Cheez-It Original Baked Snack Crackers

Nevada: Pringles Sour Cream & Onion Potato Crisps

New Hampshire: Cape Cod Kettle Cooked Potato Chips Original

New Jersey: Sensible Portions Sea Salt Garden Veggie Straws

New Mexico: Fritos Original Corn Chips

New York: Tostitos Scoops Tortilla Chips

North Carolina: Quaker Chewy Chocolate Chip Granola Bars

North Dakota: Tostitos Bite Size Rounds

Ohio: Little Debbie Nutty Bars

Oklahoma: Santitas White Corn Tortilla Chips

Oregon: Juanita's Food Tortilla Chips

Pennsylvania: Nabisco Ritz Crackers

Rhode Island: Smartfood White Cheddar Popcorn

South Carolina: Cheez-It Original Baked Snack Crackers

South Dakota: Lay's Kettle Cooked Jalapeno Potato Chips

Tennessee: Tostitos Scoops Tortilla Chips

Texas: Pepperidge Farm Goldfish Cheddar Baked Snack Crackers

Utah: Doritos Nacho Cheese Chips

Vermont: Chex Mix Savory Bold Party Blend Snack Mix

Virginia: Pepperidge Farm® Goldfish® crackers

Washington: Juanita's Tortilla Chips

West Virginia: Little Debbie Oatmeal Creme Pies

Wisconsin:Little Debbie Nutty Bars

Wyoming: Barnum's Animals Crackers Snak-Sak

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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