Reducing sugar intake has become one of the key tenets of improved health and wellness for consumers in recent years, with 95% of global shoppers believing that reducing sugar makes foods seem at a least somewhat healthier. But just because they understand that reducing sugar means healthier products (in general), doesn't mean that they are not accepting of it in certain situations.

Download this white paper from Cargill to learn about the complex consumer attitudes towards sugar-reduced products and how they are responding to aspects like sugar alternatives, label claims, and ingredient sourcing in a world where healthier products do not have a one-size-fits-all effect.