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Sweeteners: Balancing label, taste concerns – digital magazine

Sweeteners: Balancing label, taste concerns – digital magazine
Many brand holders are reformulating or developing new products more aligned with the clean label movement and the updated Nutrition Facts panel, which requires clearer callouts for calories, servings and added sugars.

Consumers are increasingly demanding healthier food and beverage options made with recognizable ingredients. As such, industry faces the challenge of balancing public desire for indulgent experiences with a focus on reduced sugars and clean labels. Stevia and stevia blends, monk fruit, sugar alcohols, syrups, prebiotic fibers and honey are just a handful of ingredients manufacturers are using in attempt to bridge the gap, particularly in the beverage space.

Takeaways for Your Business

  • Sweetener balance is a 2017 top trend, requiring sugar reduction without compromising clean label.
  • Companies pledging to reduce product calories include General Mills, Nestlé, Coca-Cola and Kellogg.
  • Agave-sweetened CSDs saw 72% U.S. growth from 2016 to 2017, a market value of nearly $8 million.


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