With consumers increasingly considering transparency alongside price in their purchasing decisions, ingredient suppliers and consumer packaged goods (CPGs) companies are realizing transparency is no longer optional and are therefore positioning themselves as brands with a purpose. Product quality, ingredient sourcing, animal welfare, food waste, labor practices and environmental impact are all factors that resonate with consumers, and industry is actively addressing these issues through internal and collaborative supply chain and sustainability programs.
Takeaways for Your Business
• More than 90% of consumers expect companies to be open and honest about what’s in their products.
• Sustainability efforts range from water conservation and cleaner air emissions to recyclable packaging.
• Certifications such as USDA Organic and Non-GMO Project Verified help build trust with consumers.
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