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The whole package – digital magazine

The whole package – digital magazine

Besides the rising popularity of converted flexible packaging such as resealable pouches, conventional food and beverage packaging is losing share to options offering portion control, compostability or a transparent component for consumers to see the product.

From aesthetics to functionality, packaging can play a critical role in a product's success or failure. Add the increasing demand for eco-friendliness, and food and beverage manufacturers may find themselves spending as much time and energy on what's outside a product as what's in it. U.S. demand for converted flexible packaging is expected to reach $20.7 billion in 2019, representing an increased transition from rigid to flexible packaging. Single-serve, resealable and sustainable packaging options are also making strides.

Takeaways for Your Business

  • Between 2010 and 2014, flexible packaging use grew 56% in consumer packaged goods (CPG) launches.
  • Popular for organic, artisanal and craft products, glass jars convey prestige and a more homey feel.
  • High-pressure processing (HPP) in plastic bottles reinvigorated the fresh beverage category.
 
 

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