From aesthetics to functionality, packaging can play a critical role in a product's success or failure. Add the increasing demand for eco-friendliness, and food and beverage manufacturers may find themselves spending as much time and energy on what's outside a product as what's in it. U.S. demand for converted flexible packaging is expected to reach $20.7 billion in 2019, representing an increased transition from rigid to flexible packaging. Single-serve, resealable and sustainable packaging options are also making strides.
Takeaways for Your Business
- Between 2010 and 2014, flexible packaging use grew 56% in consumer packaged goods (CPG) launches.
- Popular for organic, artisanal and craft products, glass jars convey prestige and a more homey feel.
- High-pressure processing (HPP) in plastic bottles reinvigorated the fresh beverage category.
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