Sweet innovation: Natural solutions in sugar reduction – digital magazine
Consumer demand for sweet treats—from beverages and baked goods to frozen desserts and confectioneries—isn’t going anywhere. However, acceptance of refined sugars and artificial sweeteners continues to decline. This puts brands and formulators in a difficult position, but innovations in natural sweetener ingredients and flavor systems are paving the way for a new generation of better-for-you sweets consumers can enjoy while also keeping health and wellness at the fore.
Takeaways for Your Business:
- About 6 in 10 consumers watch their sugar intake or search out food with lower sugar content.
- Consumers largely distrust artificial sweeteners and 69% of consumers regard them as unhealthy.
- Since 2012, sugar’s share of the sweetener market has dropped significantly, from 52.5% to 39.7%.
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