CBD enters the sports drink field – podcast

Sports beverage company nails the trifecta – woman-run, black-owned, veteran-supported.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

October 7, 2020

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Gatorade started it all, but sports drinks continue to evolve. Defy is a sports drink startup company using a hall of fame athlete on the label (and financier). The beverage replaces electrolytes, supplements with B vitamins—and uses “performance spectrum” cannabinoids—CBD and others. Senior editor Todd Runestad gets off the sidelines and into the action with Defy CEO Megan Bushell as they discuss:

  • How to navigate distribution, bioavailability concerns, consumer appeal and celebrity backing.

  • Why the company selected the suite of “performance spectrum” cannabinoids in addition to CBD.

  • How quality concerns up and down the decision tree led the company to its present position.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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