Bakery

The push for all things natural in food and beverages continues, and that includes colors and flavors. Part of the revolution is because consumers are avoiding the artificial—shunning controversial ingredients like titanium dioxide and Red dye No. 3 in favor of natural options that support new must-have clean labels. The natural path is not without challenges, though, as formulators look to colors sourced from plants, botanicals, fruits and vegetables, and exotic global flavors to keep consumers’ eyes and palates engaged in a better-for-you way.